Understanding the Satya Incense Split: What You Need to Know About Pricing, Quality, and Where You’re Sourcing From

Author: Silverstone Wholesale   Date Posted:1 May 2025 

 

Satya Nag Champa has long been a favorite for incense lovers worldwide. That iconic fragrance in the blue box is a staple in holistic, metaphysical, and spiritual shops everywhere. But did you know that not all Satya incense is made the same way?

 

Let’s clear the air on what’s really happening in the incense industry — and why understanding where your Satya is coming from matters more than ever.

 

 

The Two Factories: Bangalore vs. Mumbai

 

Satya incense comes from two different factories in India — and here’s where it gets a little tricky:

 

  • Shrinivas Sugandhalaya (BNG) LLP (Bangalore): The original producer of Satya Nag Champa. Known for its consistency, quality, and iconic blends like Super Hit, Spiritual Healing, and more.
     

  • Shrinivas Sugandhalaya LLP (Mumbai): After a business split, the Mumbai branch was formed, producing similar incense, but with noticeable differences. Mumbai incense is often described as a bit more synthetic in fragrance and tends to burn faster or feel “dustier.”
     

 

Why Are We Seeing More Mumbai Incense in Australia?
 

In the last few years, the Mumbai factory has been expanding its reach in the Australian market. They’re offering:
 

  • A broader fragrance selection that’s not available from Bangalore.
     

  • Lower prices to stay competitive in a tight market.
     

  • Full transparency about the origins of their incense.
     

Many distributors are clear about where their incense is sourced from, which we respect, but the confusion often lies with consumers who aren’t aware of the differences in quality and origin. That’s why we believe education and transparency are so important.

 

 

Price Wars: What’s Happening Behind the Scenes?
 

If you've noticed prices on Satya incense dropping, you're not imagining it — price wars are heating up in the market. Here's the reality:
 

  • No wholesaler is getting special pricing. Everyone is buying at the same base price directly from the factories. The only difference is how businesses choose to mark up (or drop) their prices.
     

  • If you see a steep discount, it’s not because the margins are wide. It’s because businesses are sacrificing margins to stay competitive and win sales.
     

  • We’ve dropped our prices too, but not because we have a huge margin to spare. We want to support our customers and stay competitive without compromising on the quality and service you know us for.
     

Here’s the catch: When prices drop too low, the first thing that tends to slip is quality. That’s something we’re keeping a close eye on with drops from 2025 onwards.
 

 

What’s Our Approach?
 

We’re here to provide the best quality, the best information, and the best service to our customers. Here’s where we stand:
 

  • We primarily stock incense from the Bangalore factory, which has always been the more consistent and trusted source.
     

  • We do carry some Mumbai-made fragrances, but only those that aren’t available from Bangalore. And we always make sure to label them clearly so you know exactly what you’re getting.
     

  • We’re not here to criticise — we just want to be transparent and ensure you, as a wholesaler, can make an informed decision about what you’re stocking.
     

 

How to Spot the Difference
 

It’s easy to confuse the two — both have the same branding, packaging, and even similar names. So, how can you tell which is which?
 

  • Bangalore (Original):
    “Shrinivas Sugandhalaya LLP, Bangalore”
     

  • Mumbai (Expanded Range):
    “Shrinivas Sugandhalaya LLP, Mumbai”
     

It’s a small difference, but it’s a big deal when it comes to managing expectations and maintaining customer trust.
 

 

The Bottom Line: Quality, Clarity, and Customer Trust
 

At Silverstone Wholesale, our goal is simple: to make sure you have all the facts so you can serve your customers with confidence. We’re committed to:
 

  • Providing you with the best incense available from the most reliable source.
     

  • Maintaining transparency in our pricing and sourcing.
     

  • Supporting your business with honest, high-quality products.
     

Ultimately, it's all about building trust — trust that the incense you’re selling will meet your customers’ expectations and keep them coming back for more.
 

 

Have questions or want more info about the Satya incense options we carry?
Feel free to reach out anytime. We’re always here to help!

 

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